Asset Allocation & Risk
What is behavioral finance?
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Behavioral finance is a field that studies how investor psychology affects investment behavior and markets, on the view that investors are not always rational, have limited self-control and are influenced by various biases.
It explains why market participants repeatedly make systematic errors of judgment and how these errors affect prices and returns. Knowing these biases helps reduce emotional trading.
This answer is general financial information as of 14-10-2026, not investment advice. Rules and tax rates change, so please also check the latest guidance from the source institution.
