How do general financial consumers and professional financial consumers differ?

Professional financial consumers are consumers regarded as able to bear risk in light of their expertise in financial products or the size of their assets, such as the State, local governments, financial companies and stock-listed corporations; all others are general financial consumers.

All six major sales principles apply to general financial consumers, whereas only the prohibition on unfair business practices, the prohibition on unfair solicitation and the advertising rules apply to professional financial consumers. General financial consumers therefore receive more extensive protection.