Asset Allocation & Risk
Are loss aversion and risk aversion the same thing?
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No. Risk aversion is a rational tendency to value an uncertain outcome below its expected value, i.e., the attitude of choosing the less risky option when expected returns are the same.
Loss aversion is a cognitive bias in which the same situation feels worse when framed as a loss, and it is distinguished by the fact that it can lead to errors of judgment. Risk aversion is a personal characteristic that should be reflected in the investment profile assessment, whereas loss aversion is closer to a psychological trap to be wary of.
This answer is general financial information as of 14.10.2026, not investment advice. Rules and tax rates change, so please also check the latest guidance from the source institution.