Client Solutions
BNB Asset Management offers one area of IPO expertise in three ways. General private funds, discretionary management and investment advisory differ in who may use them and in who decides and who executes. Use this page to see which approach fits your type of investor and your goals.
By Client Type
The same service can have different eligibility depending on the type of client. Here is the basic structure under the law and our service terms.
Available If eligible Not offered
Individuals
If you are a professional investor or invest at least the legal minimum, you may subscribe through a distributor as a qualified investor.
We confirm your investment profile from your objectives, financial situation and experience, and advise within a suitable scope.
BNB’s discretionary management service is for professional institutional investors.
Corporates
Companies that are professional investors, or companies and organisations investing at least the legal minimum, qualify.
We provide analysis and opinions on IPO and pre- and post-listing investments; the company decides and executes.
Available if you are a professional institutional investor under Article 271(1) of the Enforcement Decree of the Capital Markets Act.
Institutions
From book-building to post-listing sales, we manage within the scope set by contract in an account held in the institution’s name.
Suited to institutions that manage their own assets but want separate analysis and opinions on IPOs.
As professional investors, institutions are qualified investors.
Find Your Fit
Two questions show how the three approaches differ.
Q1Will you make the investment decisions and place trades yourself?
Q2Do you want assets managed in a separate account in your name, under standards set by contract?
This is general guidance to aid understanding and is not a solicitation for any service or product. Actual eligibility is determined through investor verification.
Side by Side
| Investment advisory | Discretionary management | General private fund | |
|---|---|---|---|
| Who can use it | Retail investors and professional institutional investors | Professional institutional investors under Art. 271(1) of the Enforcement Decree of the Capital Markets Act | Qualified investors (professional investors, and individuals, companies or organisations investing at least the legal minimum) |
| Investment decisions | Client (BNB provides analysis and opinions) | BNB (within the scope delegated by contract) | BNB (within the scope of the fund rules) |
| Trade execution | Client | BNB | BNB |
| Custody of assets | Client (BNB holds no assets) | Account in the client’s name | Held by the trustee as fund property |
| How to start | Investment advisory agreement with BNB | Discretionary management agreement with BNB | Subscription through a distributor |
| Governing terms | Scope of advice set by contract | Investment scope and restrictions set by contract | The rules of each fund |
| How you stay informed | Advice delivered as set by contract | Reports in the form and frequency set by contract; transaction records from the account-holding institution | NAV and balance through the distributor |
| Registered | 2010 · investment advisory | 2015 · discretionary management | 2019 · general private collective investment |
Sources: our investment advisory and discretionary management service pages and fund guide; business report (FY2025 Q4). Specific scope and terms are set by contract and fund rules.
Qualified Investors
All BNB Asset Management funds are general private funds and are open only to qualified investors as defined by the Capital Markets Act (Article 249-2).
01
Professional investors as defined by the Capital Markets Act, such as the state, the Bank of Korea, financial institutions and listed companies. Companies and individuals meeting certain requirements may also apply to a financial investment business to be designated as professional investors.
02
Investors who are not professional investors qualify if they invest at least the legal minimum (Enforcement Decree of the Capital Markets Act, Article 271-14).
The minimum applies to each investor individually; amounts contributed by several people are not combined. Distributors verify qualified-investor status at subscription.
Before You Begin
General information about BNB, disclosures and fund rules.
Hello. I am the BNB AI assistant. I provide general information about BNB Asset Management, our disclosures, fund rules and investor rights.
Answers draw on 1,000+ company and financial-knowledge FAQs plus disclosure, legal and glossary materials. Tap a question below or ask anything.
General information only, not investment advice. For individual inquiries call +82-2-476-4840. Questions are used only to answer and are not stored.