Investment Advisory

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Investment advisory is about sharing the grounds for a decision. BNB provides analysis and opinions on IPOs and on investments before and after listing, while the final decision and its execution remain with you. We explain both the rationale and the risks, so that your judgment rests on firmer ground.

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Investment Advisory

Investment Advisory Service

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01

Definition

Investment advisory refers to providing advice on the value of financial investment products or other investment assets prescribed by Presidential Decree, or on investment decisions regarding financial investment products and other instruments (including decisions on type, issue, acquisition or disposal, and the method, quantity, price, and timing thereof) (Article 6 of the FSCMA).

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02

Overview

The investment advisory service is one in which the Company provides clients with professional opinions and strategies related to investment, while the actual execution of investments is carried out directly by the client.

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03

Scope of Investment Advisory

Domestic newly listed IPO shares, Pre-IPO and mezzanine (CB, BW, etc.) linked investments, and trading in the secondary market after listing, among others.

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04

Eligibility

Retail investors and professional institutional investors.

Who It's For

Who This Service Is For

The investment advisory service is available to both retail investors and professional institutional investors. It is well suited to those who wish to keep their investment decisions in their own hands while broadening the grounds on which they make them.

  1. Institutions that manage their own investments but want a view on IPOs

    Suited to institutions that have their own investment organization and trading infrastructure but need separate analysis and opinions on IPO shares and on investments around listing.

  2. Investors who prefer to decide and execute themselves

    Suited to those who make their own investment decisions and trades but wish to broaden the basis for those decisions and review the risks in advance.

  3. Retail investors

    For retail investors, we first assess your investment profile by reviewing your investment objectives, financial situation, and investment experience, and then provide advice within a scope appropriate to that profile.

What We Advise On

The Scope of Our Advice

  1. IPO Shares

    We provide views on the issuer's business and financials, the offering price relative to comparable companies, and participation in bookbuilding and lock-up commitments.

  2. Pre-IPO and Mezzanine

    We provide analysis on investments in companies preparing to list and on mezzanine-linked investments (CB, BW, etc.).

  3. After Listing

    We provide views on price and supply-demand trends in the secondary market after listing, and on when to hold and when to sell.

What Advice Adds

What IPO-Specialized Advice Adds

Investment advice does not replace your decision; it adds grounds to it. These are the things BNB, which has provided IPO investment advice to institutional investors since 2010, considers important in its advice.

  1. A view that connects the whole IPO journey

    Our advice reflects a view that sees both sides of an IPO by the same standards—from the offering company's business and finances and its offer price against comparable companies to supply and demand after listing.

  2. What rule changes mean for you

    When IPO rules change—as with priority allocation for lock-up commitments, tighter eligibility for bookbuilding and the cornerstone investor system—we review together with you what the change means for the way you participate.

  3. We explain the risks first

    Along with our opinion, we explain the conditions under which it may prove wrong and the risks involved in investing. Losses can occur even when you invest in line with our advice.

  4. Managing conflicts of interest

    We maintain information barriers between departments and publish on our website the key points of our policies on conflict-of-interest management and information barriers, as well as our investment solicitation guidelines.

  5. The decision stays with you

    Clients decide on and execute investments and trades themselves. BNB does not hold client assets or trade on clients' behalf.

  • Advice consists of analysis and opinions; investment results vary with market conditions and asset price movements.

Process

How the Service Works

  1. Consultation

    We listen to your investment objectives, your areas of interest, and the scope of advice you are looking for.

  2. Investor Assessment

    For retail investors, we assess your investment profile by reviewing your investment objectives, financial situation, investment experience, and related factors.

  3. Explanation and Agreement

    We explain the content and scope of the advice, the investment risks, and the fees, and then enter into an investment advisory agreement. A copy of the agreement is provided at signing.

  4. Provision of Advice

    We provide analysis and opinions within the scope and in the manner set out in the agreement.

  5. Your Decision and Execution

    You decide whether to invest and carry out the trades yourself. BNB does not hold your assets or trade on your behalf.

  6. Review

    When market conditions or your goals change, we review the direction of the advice together with you.

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Before You Sign

Points to Confirm Before Signing

  1. Investment Profile Assessment

    Before signing, retail investors have their investment profile assessed on the basis of their investment objectives, financial situation, and investment experience. We may decline to provide advice that does not match the assessed profile.

  2. Full Explanation

    Please make sure you receive a full explanation of the advice, the fees, and the risks of investing, and feel free to ask about anything that is unclear at any time.

  3. Copy of the Agreement

    You will receive a copy of the agreement at signing. Please check the scope of the advice, the fees, the term of the agreement, and the conditions for termination.

  4. Right of Withdrawal

    Retail investors may withdraw their application for an investment advisory agreement within the period prescribed by the relevant laws.

  5. Responsibility

    Advice is an opinion to assist your judgment. The final investment decision, and the responsibility for it, rest with you.

FAQ

Frequently Asked Questions

  1. If I receive advice, will BNB trade on my behalf?

    No. Under the investment advisory service, you carry out investments yourself. Our discretionary investment management service, under which both investment decisions and trading are entrusted to us, is offered to professional institutional investors.

  2. Can individuals use the service?

    Yes. The investment advisory service is available to both retail investors and professional institutional investors.

  3. If I invest according to the advice, will I make a profit?

    Not necessarily. Advice consists of analysis and opinion, and investment results depend on market conditions and changes in asset prices. Loss of principal may occur.

  4. How are advisory fees determined?

    Fees are set in the agreement according to the scope and manner of the advice. Before you sign, we explain how fees are calculated and when they are payable.

Important Notice

  • The final investment decision and the responsibility arising therefrom rest with the client.

Inquiry

Service inquiries

Tel +82-2-476-4840 · info@bnbasset.com

Contact & IR Investor rights